Argonon Group, the mother or father firm behind “The Masked Singer U.Okay.” has unveiled an organization re-brand and new technique for progress.
With places of work in London, LA, New York, Glasgow and Liverpool, Argonon owns Scottish indie manufacturing firm Bandicoot, which makes the U.Okay. model of “The Masked Singer” in addition to “The Masked Dancer.”
The corporate celebrated its tenth anniversary in 2021.
Argonon’s revamped brand, which is accompanied by the brand new strapline “The world watches,” options the corporate’s identify in stripped-back font with the central “o” enlarged or changed by the picture of a watch. It was first broadcast on Jan. 1 throughout “The Masked Singer U.Okay.”
In accordance with the corporate, the brand “[highlights] the hundreds of thousands of viewers watching Argonon’s content material the world over; as a illustration of the vary of expertise and characters seen within the group’s programming; reflecting the variety of the group’s expertise, on and off-screen. The attention artistic can prolong additional into the sector of pure historical past.”
James Burstall, CEO of Argonon, mentioned in an announcement: “This 12 months guarantees to be the largest but for Argonon, as we roll out our strategic progress plan by worldwide enlargement, strategic artistic acquisitions, new expertise partnerships and a hyperspace leap in natural progress in commissions throughout our eight powerhouse labels. Our new model id is the visualization of our ambitions and aspirations, and our model proposition is courageous and thrilling, capturing the breadth of our content material, the variety of our folks, the globality of our enterprise and the diversification of our enterprise mannequin. We’re tremendous excited concerning the future as Argonon proceed its speedy progress path into 2022.”