“Found on TikTok, showcased on MTV, launched into superstardom by Pepsi” — that is what changing into a popstar will quickly appear to be for eight up-and-coming artists.
Pepsi, MTV and TikTok have introduced the debut of a contemporary new music competitors, Changing into A Popstar, set to premiere Thursday, March 24 on MTV. Produced by Jesse Collins Leisure and Velocity, Paramount’s in-house inventive content material studio for the corporate’s main portfolio of manufacturers, the first-of-its-kind, five-episode sequence will carry collectively eight artists initially found on TikTok, giving them the chance to showcase their abilities to a panel of famous person judges comprised of Joe Jonas, Becky G and Sean Bankhead. Jonas and Becky G can even function Govt Producers on the sequence.
Every week, contestants will create an unique tune accompanied by a one-minute music video based mostly on a brand new theme; they will then be critiqued by the superstar judges, with eliminations occurring on a weekly foundation.
After every episode airs, followers at dwelling can get in on the motion via an revolutionary second-screen expertise, permitting them to vote by looking #MTVPopstar on TikTok for his or her favourite artist movies of the week on a devoted voting web page. Voting opens instantly following the episode and stays open till 48 hours earlier than the subsequent episode premieres. The successful artist every week will rating a money prize from Pepsi on high of the eventual grand prize. Winners of the earlier week will likely be introduced throughout a dwell pre-show on @MTV on TikTok that may embody unique content material from our expertise, permitting followers to become involved with interactive Q&As.
Finally, two artists will likely be chosen to battle it out in a finale particular — and one will stroll away a “popstar” with a grand prize, plus their very personal Pepsi business set to premiere throughout the MTV Video Music Awards. As well as, Pepsi will present funding and assets to assist take the winner’s profession ambitions to the subsequent stage.
Don’t miss Changing into a Popstar, premiering on March 24 at 10/9c! For updates, comply with us on TikTok, Instagram, Twitter and Fb and be part of the dialog utilizing #MTVPopstar.
