Months after the shock departure of Mirror founder Brynn Putnum, Lululemon right this moment introduced that it has former Twitch Chief Content material Officer Mike Aragon to run the related health model. Efficient January 17, Aragon will probably be getting into the CEO for each Mirror and Lululemon’s Digital Health line.
“Mike Aragon has a formidable monitor report of constructing profitable manufacturers by connecting folks and constructing communities by means of digital content material and experiences,” Lululemon CEO Calvin McDonald mentioned in a launch tied to the information. “He’s the perfect chief to chart the trail ahead for MIRROR as we interact with the greater than 10 million lululemon friends who reside the sweat life.”
Putnum stepped down as CEO in September efficient instantly, in accordance with a memo that famous Lululemon was on the seek for “the precise candidate to drive the model’s subsequent section of development.” The information adopted the health model’s $500 million 2020 acquisition of the related health startup, advert the pandemic was fueling curiosity within the class.
Aragon joins the corporate after almost 5 years serving because the CCO of Amazon-owned reside streaming service, Twitch. Previous to that, he served because the GM of Crunchyroll guardian, Ellation and a VP at PlayStation Community/Sony.
“Mirror has a powerful market place with a rising subscriber base, and I stay up for constructing upon this strong basis and defining the subsequent chapter of development with the proficient MIRROR group,” he mentioned in the identical launch.
Attention-grabbing in house health has continued because the pandemic has raged on, although re-openings of gyms have impacted the underside line of rivals like Peloton. Mirror has additionally seen elevated competitors from fellow full-screen exercise platforms like Tempo and Tonal. Earlier this week, Nike stuffed a lawsuit in opposition to Lululemon, over the infringement of six patents associated to Mirror and related apps.