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COPENHAGEN, Dec 1 (Reuters) – (This Dec. 1 story corrects share of gross sales from bodily shops in seventh paragraph)
Jewelry maker Pandora would like to spend money on bodily shops or its personal on-line gross sales platform moderately than be a part of massive e-commerce marketplaces like Amazon or Farfetch, its chief govt mentioned on Wednesday.
“Should you’re a small and unknown model, marketplaces provide a terrific alternative, as a result of they give you an viewers. I have already got an viewers,” CEO Alexander Lacik mentioned throughout an interview on the Reuters Subsequent convention on Wednesday.
Pandora, the world’s largest jewelry maker by manufacturing capability, has discovered a distinct segment between cheaper equipment bought by the likes of H&M and costlier jewelry like that of Tiffany & Co .
“Eight out of ten girls globally are conscious of our model, so I needn’t make you conscious of me. What I have to do is to indicate you what I’ve acquired, and I can to this a lot better if I’ve a direct relationship with my buyer,” he mentioned.
The $12.3 billion firm, headquartered in Copenhagen, has elevated funding in e-commerce in the course of the pandemic. It’s current on China’s T-mall platform however not on massive world platforms like Amazon or Farfetch .
“Marketplaces at all times should make a compromise for all of the shoppers they’re serving. I haven’t got to compromise,” he mentioned.
Pandora’s greater than 2,600 bodily shops stay the core of its enterprise and accounted for 62% of world gross sales between July and September.
“Practically two-thirds of my prospects are males shopping for jewelry for his or her girlfriends, wifes, grandmothers or youngsters. And we all know that males shopping for jewelry need assistance,” he mentioned.
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Reporting by Jacob Gronholt-Pedersen; Enhancing by Kirsten Donovan