A Bentley PHEV Mulliner automotive is displayed in the course of the nineteenth Shanghai Worldwide Car Business Exhibition, often known as Auto Shanghai 2021, at Nationwide Exhibition and Conference Middle (Shanghai) on April 23, 2021 in Shanghai, China.
Zhe Ji | Getty Photographs
Bentley Motors bought a report variety of its luxurious sedans and SUVs final yr as a lot of the mainstream automotive trade struggled with provide chain points, the 102-year-old carmaker mentioned Thursday.
The Volkswagen-owned firm reported gross sales of 14,659 autos final yr, a 31% enhance over the corporate’s earlier gross sales report of 11,206 vehicles and SUVs in 2020.
Bentley attributed the gross sales success to new fashions, together with hybrids, in addition to the corporate’s “Past 100” marketing strategy that features transitioning the famed carmaker to be absolutely electrical by 2030.
“2021 was one more yr of unpredictability although I’m delighted to have the ability to affirm that we overcame vital headwinds, and ship a breakthrough in our gross sales efficiency,” Bentley CEO Adrian Hallmark mentioned in a launch. “That is our second report gross sales yr within the successive years and is a constructive signal of our model energy, operational excellence, sturdy world demand and affirmation of our strategic priorities.”
Gross sales within the Americas rose by 39% and remained Bentley’s prime market in 2021, whereas gross sales in China elevated 40%. Gross sales in different markets akin to Europe, Asia Pacific (excluding China) and the Center East additionally elevated.
Bentley sells among the most costly and uncommon vehicles on the planet. Its entry-level SUV, the Bentayga, begins at greater than $180,000, whereas its unique “coachbuilt” fashions such because the Mulliner Bacalar promote for $2 million.
Bentley’s report gross sales occurred whereas a lot of the worldwide automotive trade struggled with provide chain points. Most notably, an ongoing scarcity of semiconductor chips.
