Anthem shareholders Wednesday accepted the well being insurer’s plan to develop into Elevance Well being in a serious rebranding designed to focus the medical insurance firm on “complete well being” of consumers and sufferers.
The approval of the holding firm title to Elevance Well being title “underscores the corporate’s dedication to elevating complete well being and advancing well being past healthcare and its evolution to supply services past conventional medical insurance,” Anthem mentioned in an announcement after the shareholder’s vote. On June 28, the brand new holding firm title will develop into official when executives ring the opening bell on the New York Inventory Alternate and shares “will start buying and selling below the brand new ticker image ELV.”
Anthem, which operates an array of presidency and industrial medical insurance together with Blue Cross and Blue Protect plans in 14 states, is the nation’s second-largest supplier of well being advantages behind UnitedHealth Group’s UnitedHealthcare.
The company rebranding, which would be the firm’s second in lower than a decade, is being performed to mirror the corporate’s companies and operations, which have modified dramatically below the four-year reign of chief executive officer Gail Boudreaux. She has engineered a number of acquisitions, invested closely in digital capabilities to interact customers and overseen the launch of the well being insurer’s personal pharmacy benefit management company, IngenioRx.
“The results of at present’s vote displays the shareholders’ affirmation that our firm continues to rework to a lifetime, trusted well being accomplice that provides a spread of health-related providers, together with conventional well being advantages,” Boudreaux mentioned.
“This variation is the subsequent vital chapter in our journey, and higher displays our enterprise and the corporate we’re at present,” Boudreaux added. “Fueled by our daring and bold objective to enhance the well being of humanity, I stay up for creating alternatives to ship revolutionary services in addition to transfer well being ahead, with a purpose to higher serve the wants of our customers, care suppliers, communities, companions, and associates.”